You check Google Search Console. Your article is sitting at position 1. Impressions are steady—maybe even climbing. But when you look at clicks, the numbers tell a different story....
AI Search & Discovery
I opened my GA4 dashboard last Tuesday morning, and something felt off. Traffic was down 22% month-over-month. Rankings? Still solid. Position tracking showed no major drops. But the clicks...
I spent three weeks running Copy.ai through our content team’s actual workflow—not the polished demo scenarios, but the messy, deadline-driven reality of cranking out blog posts, ad copy, and...
You open Google Search Console. Traffic is up 18%. But clicks? Down 22%. That’s not a bug. That’s the new reality. In May 2024, Google rolled out AI Overviews...
I burned through $347 testing AI writing tools last month. Not because I enjoy wasting money, but because three clients asked the same question: “Which AI writer actually produces...
I was reviewing analytics for a client last week when something odd jumped out: their impressions had climbed 40%, but clicks barely moved. Then I checked Perplexity and...