Last Tuesday, I pulled up our blog’s Search Console data and saw something I couldn’t explain. Impressions climbed 18% over three months. Clicks dropped 12%. Same posts. Same rankings....
Abhishek Shelar
Last Tuesday, I typed our brand name into ChatGPT. Not a complex prompt. Just: “What tools help with [our category]?” We weren’t mentioned. Not once. Three competitors were. Two...
The Page That Ranked #1 Got Skipped. The One at Position #7 Got Quoted. I watched it happen in real time. I was tracking a query — “what is...
You check Google Search Console. Your article is sitting at position 1. Impressions are steady—maybe even climbing. But when you look at clicks, the numbers tell a different story....
The compliance officer’s email landed in my inbox at 4:47 PM on a Thursday: “We can’t publish this. Remove the tax optimization language or add three disclaimers.” The blog...
I spent six weeks testing SEMrush’s Content Toolkit on three different client projects—a SaaS blog, a local service business, and an affiliate site. The verdict? It’s the most data-dense...
I opened my GA4 dashboard last Tuesday morning, and something felt off. Traffic was down 22% month-over-month. Rankings? Still solid. Position tracking showed no major drops. But the clicks...
I spent three weeks running Copy.ai through our content team’s actual workflow—not the polished demo scenarios, but the messy, deadline-driven reality of cranking out blog posts, ad copy, and...
I opened Writesonic’s AI Article Writer at 9:47 AM on a Tuesday, fed it a blog brief about “email marketing automation,” and watched it generate 1,200 words in 38...
You open Google Search Console. Traffic is up 18%. But clicks? Down 22%. That’s not a bug. That’s the new reality. In May 2024, Google rolled out AI Overviews...